Anna-Lena Moeckl | Design
About
Anna-Lena Moeckl
Designer, Design Strategist & Design Researcher
for products, systems and services
consulting | research & strategy | conception & ideation
with focus on healthcare & medicine | mobility, infrastructure & public space
Diplom-Designer
*1990 in Bad Hersfeld, Germany
Approach
The design profession inspires me because of the diverse possibilities to open up new spaces and (user) experiences and to use potentials. Here, holistic considerations, a human-centered and society-centered systemic design approach, backgrounds and processes, but also the combination of function and aesthetics are especially important to me. Rethinking and redesigning of (adaptable) products, systems or processes is easy for me and I see it as my main task as a designer. Only by empathizing with the situation and the stakeholders, as well as thinking out-of-the-box and team work, future-oriented solutions can emerge.
The opportunity to help shape and improve the world and the everyday lives of users motivates me a lot – here, the effects on society, the environment and the planet should also always be taken into account. I am also fascinated by design theory and design studies, as I consider that theory and practice of design can enrich each other.
Strengths
As a motivated Design Strategist and Design Researcher with a plenty of empathy in strategy, concept and design processes as well as a sense of details I would like to advance the discipline of design.
My work is characterized by a structured approach and strategic, conceptual and analytical strengths – even in more complex projects. Together in a team and with a human-centered and society-centered design approach I like to develop new thoughts and solutions.
I´m interested and experienced in the following areas:
- healthcare & medicine
- mobility, infrastructure & public space
- service
- material & technology
- sustainability
- interaction / UX
- experimental
- color
Education
Work
- 2019-2022
as Research Assistant and Design Researcher at Hochschule für Gestaltung (HfG) Offenbach am Main, University for Art and Design, OIMD - Offenbach Institute for Mobility Design (previous: DML - Design Institute for Mobility and Logistics), LOEWE research cluster "infrastructure - design - society" (IDG), research project "project-mo.de",
Prof. Peter Eckart and Prof. Dr. Kai Vöckler
- 2017-2019
as designer, research assistant and lecturer at Hochschule für Gestaltung (HfG) Offenbach am Main, University for Art and Design, OIMD - Offenbach Institute for Mobility Design (previous: DML - Design Institute for Mobility and Logistics), teaching area integrated design, Prof. Peter Eckart
- 2016-2017
as a designer (product, colour and material, strategy) at Designworks - A BMW Group Company, Munich (practical semester during studies)
- since 2014
freelance work as Designer: design consulting, product and graphic design
- 2014 - 2015
as freelancer at unit-design GmbH, Frankfurt am Main
- 2014
as tutor and student assistant at Hochschule für Gestaltung (HfG) Offenbach am Main, University for Art and Design, Institut für Materialdesign IMD, Prof. Dr. Markus Holzbach
Teaching
- SoSe 2019
"TUKTUK_NOW"
HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
- WiSe 2018/19
"CrossFlow_Experience"
cooperation project with DB Deutsche Bahn, S-Bahn Rhein-Main and RMV RheinMain-Verkehrsverbund, HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
- SoSe 2018
"Infrastructure and Urban Identity"
HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
- WiSe 2017/18
"wheel2wheel"
HfG Offenbach am Main, teaching area integrated design Prof. Peter Eckart, Dipl.-Des. Anna-Lena Moeckl, Dipl.-Des. Julian Schwarze
- SoSe 2014
"Grundlagen der Produktgestaltung"
HfG Offenbach am Main, teaching area visualization and materialization Prof. Dr. Markus Holzbach, Dipl.-Ing. Arch. Tatjana Gorbachewskaja, Anna-Lena Moeckl
Awards
Media Reports (selection)
- "Beyond Bauhaus – Prototyping the Future "
(Deutschland Land der Ideen) exhibition catalog. video report, newspaper story, TV report
- „HfG Jahresbericht 2018“
- designreport KW 28/2016
designreport award / Rat für Formgebung Rundgangspreis 2016 der HfG Offenbach, award for theoretical work "Prozessimmanentes Ornament"
- „HfG Jahresbericht 2015“
- "MaterialDenken 2 - Analog and digital design processes exploring the world between material and structure"
- „HfG Jahresbericht 2014“
- "MaterialDenken - Materialität und (ihre) Gestaltung"
in "Über Form und Struktur - Geometrie in Gestaltungsprozessen" (Springer Verlag, Hrsg. Caroline Leopold)
- "Materialdesign"
exhibition catalog Milan Design Week
- "Transmateria"
exhibition catalog Goût
Exhibitions
as curator or supervisor
- 2019
international symposium „re/set mobility design“, HfG Offenbach/Main:
exhibition of the LOEWE research cluster „IDG“ („project-mo.de“), OIMD - Offenbach Insititute of Mobility Design (previous: DML – Design Institute for Mobility and Logistics)
- 2018, 2019
Rundgang, HfG Offenbach/Main:
exhibition of Chair of Integrated Design, results of project supervision „TukTuk_NOW“, „crossflow_experience“, „wheel2wheel“, „urban identity“, OIMD - Offenbach Insititute of Mobility Design (previous: DML – Design Institute for Mobility and Logistics)
- 2016
Triennale di Milano, Museo delle Culture, Milan (Italy)
exhibition „Sempering“, results of project supervision „Continua“, Institute for Material Design (IMD), HfG Offenbach/Main
as exhibitor
- 2019
"Beyond Bauhaus - Prototyping the Future", Aufbauhaus, Berlin, initiated by "Deutschland - Land der Ideen", an initiative of the german federal government
- 2018
Exhibition "Gute Gestaltung Good Design 19", DDC Night, Frankfurt am Main
- 2018
traveling exhibition Hessischer Staatspreis Universelles Design
- 2018
Exhibition Hessischer Staatspreis Energie, Kassel
- 2017
Rundgang, HfG Offenbach am Main
- 2016
Sonderausstellung Bundespreis Ecodesign, Kunstgewerbemuseum, Berlin
- 2016
Rundgang, HfG Offenbach am Main
- 2016
Exhibition "Young Creations Award 2016" (Nominee) at Heimtextil, Frankfurt am Main
- 2015
Rundgang, HfG Offenbach am Main
- 2015
Exhibition "Materialdesign 2", Institut für Materialdesign IMD, HfG Offenbach
at Fuorisalone Ventura Lambrate during Milan Design Week / Salone del Mobile
- 2014
Europäische Mobilitätswoche, Frankfurt am Main
- 2014
Rundgang, HfG Offenbach am Main
- 2014
Exhibition "Materialdesign" HfG Offenbach
at Fuorisalone Ventura Lambrate during Milan Design Week / Salone del Mobile
- 2013-2014
"Transmateria", Goût Exhibition, Sheraton Offenbach Hotel
- 2013
Rundgang, HfG Offenbach am Main
- 2012
Rundgang, HfG Offenbach am Main
Internships
- as tailor at theatre Landestheater Eisenach
- as carpenter at RELAX Innenausbau GmbH, Neuenstein
- as mechanic at K+S KALI GmbH, Philippsthal (Werra)
- as digital media designer at ekw-design, Bad Hersfeld
International Experience
- L´Hay-les-Roses / Paris / France
- Torino / Italy
- Tours / France
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